Branding case · Visual identity · Stationery
Mi Barquito de Papel
Visual identity for a stationery shop in Isla Margarita: logo, palette and printed applications.
Client:Mi Barquito de Papel
Hand lettering Paper palette Stickers + uniform
Identity · 2025
Isla Margarita · Venezuela
The project
We developed the visual identity for Mi Barquito de Papel, a stationery shop in Isla Margarita. The system combines a continuous-line paper boat icon with an expressive ink-blue and sand logotype, prepared to reproduce clearly on cream, sand, white and ink-blue backgrounds.
What we did
- Hand-drawn lettering logotype with paper-boat icon
- Warm palette engineered for paper printing
- Positive / negative versions on cream, sand and ink blue
- Applications on die-cut stickers and a polo-style uniform
Deliverables
- — Logo family in positive and negative
- — Sticker and uniform mockups
- — Print-ready palette
Brand system
Palette · Logo · Versions
Ink NavyInk Navy
#152C5C
RGB 21 · 44 · 92CMYK 100 · 86 · 30 · 19
Paper SandPaper Sand
#D7B783
RGB 215 · 183 · 131CMYK 16 · 27 · 53 · 1
CreamCream
#FBF3E1
RGB 251 · 243 · 225CMYK 1 · 3 · 13 · 0
Positive · Cream
Positive · Sand
Negative · Ink
Positive · White
Project gallery
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