NRG Coffee & Bake Shop

NRG comes from the word `energy` and is served inside Gold's Gym on Isla Margarita — also open to the general public. We built a logotype where the `N` becomes an electric-yellow lightning bolt, a direct symbol of the energy you spend and recover at the gym. The system was applied to illuminated signage, staff uniforms, table stationery and illustrated table mats.

• Logotype with the `N` turned into a yellow lightning bolt, a symbol of energy
• Lightning-bolt icon as a short mark for compact uses
• Color versions: full color, positive, negative and monochrome
• Applied to illuminated signage, staff uniforms and illustrated table mats