Tapuy Lodge · Canaima
Visual identity for Tapuy Lodge by LD Hoteles, in the heart of Canaima.
Identity · 2024
Canaima · Venezuela
We built Tapuy Lodge's identity starting from the architecture of the place: the silhouette of the tapuy — the traditional Pemón house — becomes the icon, while a geometric typeface opens 'light gaps' in the letters, echoing doors and entries. The palette draws from jungle, earth and the Gran Sabana's stone.
- Primary logotype with 'By LD Hoteles' endorsement
- Icon derived from the Pemón tapuy architecture
- Pantone color system with positive and negative versions
- Stationery, signage and corporate touchpoints
- — Basic brand guidelines and correct usage
- — Logo family: primary, secondary and monochrome
- — Pantone / RGB / CMYK palette, print and digital ready
- — Artwork for on-site exterior signage
Palette · Logo · Versions
#9F8D7F
#874A2E
#697C74
Negative · Sage
Negative · Terracotta
Negative · Warm Gray
Positive · Cream
An arch, a threshold, a Pemón home.
01 · IconTapuy · PemónInspired by the traditional Pemón dwelling with conical roof and wide entrance.
The inner arch reads as an open door: an invitation to enter, to inhabit the space, to stay.
Drawn from a circular module on a straight base, no decorative curves, clean reading at any scale.
Works as a seal, watermark, embroidery and concrete signage with the same visual weight.
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